I know that feeling.
I’ve lived it.
And it’s exactly why I created Art To Income.
Because what I’ve discovered—and now teach—is this:
Your business isn’t separate from your creativity. It is a part of it.
When you’re creating something from scratch, you usually start with a feeling, a vision, a hint of inspiration. That same approach? It works in business too.
Let’s look at it this way:
Designing your logo? That’s all about shape and flow.
Picking fonts and colors? That’s mood and story.
Writing your artist or maker bio? That’s character development.
Curating your Pinterest board? That’s composition and texture.
Every part of your creative business holds the same potential for expression as your loom, your felting mat, or your sketchbook.
The magic happens when you stop seeing it as something “other".
One of the biggest myths I see creative entrepreneurs believe is that they have to “get good at tech” or “learn marketing” as if it’s this cold, rigid skill set.
But here’s the truth:
Marketing isn’t a departure from your art—it’s an expansion of it.
It’s like learning a new fiber or finally getting the hang of a tool that once felt intimidating. Tools like Canva, Pinterest, or your website builder aren’t here to take you away from your creativity. They’re here to help you translate it into a new language—one that connects with people far beyond your craft table.
Marketing is just storytelling.
Tech is just texture.
Business is just another way to make art.
Art To Income isn’t just a course about the how. Yes, we go over tech, strategy, and all the nitty-gritty details.
But more importantly, it’s about the mindset shift that makes it all feel possible—and even fun.
Here’s what that shift looks like:
From “I have to market”
To “I get to share my story.”
From “I’m not a tech person”
To “This is just another kind of tool.”
From “This feels salesy”
To “This is another form of my creativity.”
When you stop separating your art from your business, something powerful happens:
Your whole process becomes more aligned, more sustainable, and way more joyful.
If you're dreaming about turning your creative work into something more—something that brings in income, impact, and freedom—this shift is everything.
You don’t have to feel overwhelmed.
You don’t have to do it alone.
And you definitely don’t have to leave your creativity behind.
Art To Income is here to help you build a business that reflects your artistic voice.
Because when your business is rooted in you—in your creativity, your story, your style—it becomes more than just a business.
It becomes your next masterpiece.
Ready to see what’s possible when you stop separating your art from your income?
With love and creativity,
Christie Lower
Fiber Artist & Founder of Rustic Fiber Academy + Art To Income
